We excel at Search Engine Optimization (SEO) for green industry and construction industry product and service suppliers, wholesalers and distributors.
Landscape and construction product and service providers face intense competition on multiple fronts. Competition on the internet is no exception. With the cost of online advertising increasing in these industries -expert SEO is a great way to reach customers and prospects with your specific message at what can be a much lower overall cost than Pay Per Click advertising
Who are you, what are your goals, what are your strengths, where are you weak? Good SEO is not just a search for traffic it is a process to acquire the traffic you want. You define who the ideal customer or prospect is and then target with with SEO. All traffic is not equal - good SEO finds the best prospects.
After discovering insights, we create a strategic roadmap. This involves keyword research, competition research and a variety of other tasks. We develop an overall strategy for search which includes web, email, and social media search. We present our findings and recommendations in a clear, easy to understand way so that you can understand the depth of the challenge and opportunity.
Execution is where the strategic plans come to life. Whether it's a website, mobile app, or digital marketing campaign, we handle the design and development. We adhere to industry standards and keep everything consistent with the personality of your brand.
After everything has been thoroughly tested, optimized, and approved, the launch phase commences. However, launching involves more than simply uploading your project to the Internet. We ease the transition, train as needed, and develop a support and maintenance strategy.
To business owners search engine optimization can be hard to understand. It seems like a combination of an art and science (which it is) and it can be expensive. We feel that to understand search it helps to know these 3 things:
1) Once started – search can never stop. The reason is that Google rewards new content that is optimized and your competitors aren’t going to stop. If you stop – you drop, you have to stay in the game.
2) Search takes time – search involves many steps and requirements that collectively take time to implement. In addition, it takes time for Google to react to those changes. There is a back and forth that takes place daily. We change our web site, Google analyzes those changes and potentially changes rankings, we analyze those changes and react to opportunities or challenges. Add in the fact that our competitors are constantly changing their sites and search takes time and consistency to work.
3) Search Constantly changes – Google can change how it ranks you at any time, without explanation. Your competitors constantly change, your products and services constantly change. Search can be thought of as a close race that never ends. You may be in firs place today and 3rd place tomorrow.
There are no college degrees in search, there are certifications, credits, etc, but nothing widely recognized as standard or either education or experience that you can use to gauge the abilities of a search specialist.
At the Impact Business group we have been doing search for over 25 years.We are good at it and it has been enormously beneficial to our clients. We feel that the only way we can adequately explain our abilities is in a meeting – online or in person. We are happy to talk about search, please email us below and we will call you back promptly.